Bella IL Fiore

What do you get when a former beauty and bath product junkie becomes fed up with the massive amounts of unused products in her drawer? The answer is Bella Il Fiore, a creative, wearable cosmetic and personal care line founded by Jennifer Maloy that simplifies your daily routine to a few key items while maintaining glamorous effects.

In 2000, Maloy and her rocker husband Zac were expecting their first child, and both agreed that they wanted to be full-time tops. That was when the beauty diva turned to the growing inventory of random products in her bathroom and decided to take matters into her own hands. “You name it, I had it in my bathroom: lotions, potions, scrubs, lipsticks, all unused,” says Maloy. She sought out a chemist who understood her concept and could help to create her independent beauty vision. A year later, Bella Il Fiore was born and won the hearts (and cosmetic bags) of real women and celebrities alike.